With over 15 years commercial experience in many sectors, I have designed marketing materials across multiple-channels including print, web, display, email & social. Due to my vast expertise and skill I know how to manage projects from conception to completion to create effective design solutions that deliver results and improve clients marketing performance. Below is a small sample of my work to give you a flavour of the quality and breadth of my work.
My work in print covers just about everything, including Branding, Advertising, Editorial, Brochures, Direct Mail, Leaflets, Corporate Literature, Stationery, Signage…. you name it I've done it. As you will see the style of my work may change, but what remains constant is the quality and effectiveness of my work, as each project is tailored to answer the brief and appeal to an intended audience to get the desired impact and results. (Click images below to enlarge).
Branding & Logos
Branding is a key part of my skill-set and my work in this area has ranged from creating original logos right through to generating entire visual guidelines. Having also worked with the likes of British gas & Ikea I'm very familiar with creating work that is very much on-brand. Below though are just a few of the logos I have produced.
An invaluable skill I have is being able to work across channels and below are a few of the websites I have worked on. I can design & develop basic web-sites and blogs myself using popular CMS solutions such as wordpress, and I am also comfortable art-directing and working in partnership with web-developers if the back-end functionality is more complex. Like all my work, it's important to understand your audience to produce a solution that works and generates measured improvements and results, so I'm also skilled in the likes of SEO, Lead Generation, Data capture, PPC and web-analytics.
I have become a bit of an expert in planning, designing & building bespoke responsive html email campaigns across the full customer lifecycle for many big name clients, such as Ikea, British Gas, Macdonald Hotels and very.co.uk that have been sent to millions of customers. Building emails which also adapt for mobile screens, and render robustly across the 20+ email browsers is now an important part of any email campaign I work on. Below is a very small selection of the 400+ emails I have worked on for various clients, and cover personalised emails throughout the customer journey such as welcome emails, pre & post-trip emails, newsletters, cross-sell & up-sell, reactivation campaigns, abandon basket and loyalty emails. All campaigns I work on draw from my vast experience to deliver above average Click to Open rates and improved ROI.
You can see a small sample below, please also visit my dedicated Email Portfolio page where you can filter a selection of my emails by client, industry or lifecycle stage.
My work in social includes rolling out a consistent brand across all social channels; creating campaigns which encourage social sharing, interaction & engagement; promotional campaigns & offers; and competitions. Below is a very small sample of my work used in the social channel, including samples from a highly engaging campaign for very.co.uk
Photography is a skill I've developed over the years and I've dabbled in portraiture, landscape photography and even product shots in studio settings for some of my design related work. Landscape photography is big passion of mine, and I've been published in Trail Magazine amongst others. I even have a blog to document my outdoor adventures which won the Go Outdoors Best Independent Blog of the Year 2015 (check out www.hikingphotographer.uk, which documents my favourite walks & best views)
I also have experience in creating video material, mixing audio, music & visuals when a project requires a different approach to utilise another channel. Notable clients include the Network of Wellbeing, such as the one below promoting the International Day of Happiness, which featured Satish Kumar and was rolled out across all their social & online channels.
Graphic Art & Typography
I'm a passionate creative - what can I say! So I have also carried out a number of self-initiated art/design projects - it makes a change working from your own brief :-) You can see a few samples below. And find a bigger selection at stuart-latest.blogspot.co.uk
I also sell some of the my posters containing inspirational quotes about life over at www.inspirational-quotes-about-life.net